Adidas launches newest running shoes costing $500

Robert Besser
28 Sep 2023, 17:22 GMT+10

This week, Adidas' newest running shoes, the Adizero Adios Pro Evo 1, went on sale for US$500
The Adizero Adios Pro Evo 1 cost $225 more than Nike's equivalent Alphafly 2, and weighs just 138 grams (5 ounces)
Adidas said the shoes are designed to be worn for a single marathon-distance race (26 miles) and pre-race warmup, making the cost per mile at around $19, so runners must buy a new pair for each marathon

LONDON, UK: This week, Adidas' newest running shoes, the Adizero Adios Pro Evo 1, went on sale for US$500.

Worn by Ethiopia's Tigist Assefa over the weekend to set a new women's marathon world record in Berlin, the Adizero Adios Pro Evo 1 cost $225 more than Nike's equivalent Alphafly 2, and weighs just 138 grams (5 ounces).

Harry Swinhoe, founder of Grove Lane Runners, an amateur running club in southeast London, said, "The price tag is just insane. People will flock to it, but I wonder whether the average runner will really feel the benefit of the ultra-supershoe versus the supershoe, or the normal shoe."

Adidas said the shoes are designed to be worn for a single marathon-distance race (26 miles) and pre-race warmup, making the cost per mile at around $19, so runners must buy a new pair for each marathon.

"This is a shoe optimized for speed versus durability," said Adidas, which released just 521 pairs at the launch, with a second drop planned for November.

While wearing the shoes, Assefa broke the marathon world record by more than two minutes, finishing in 2 hours, 11 minutes and 53 seconds.

Watch latest videos

News RELEASES

Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Middle East Star.

More Information

28 ℃

Fair in Dubai

International Business

Section

European Commission to upgrade EU countries' EV power grids

BRUSSELS, Belgium: To address power shortages at electric vehicle (EV) charging stations, last week, the European Commission announced plans to ...

Microsoft president denies super-intelligent AI possible in 12 months

REDMOND, Washington: Microsoft President Brad Smith said there is no chance of super-intelligent artificial intelligence (AI) being developed within the ...

Shut crypto down JPMorgan boss

Digital assets facilitate illegal activities and should be banned, Jamie Dimon saysCryptocurrencies should be outlawed, JPMorgan CEO Jamie Dimon said ...

World Bank office to resume operations in Afghanistan within a month: Afghan official

Kabul [Afghanistan], December 7 (ANI): The World Bank's office will become operational in Afghanistan within a month, and it will ...

Seychelles Declares State Of Emergency After Blast, Floods

Nairobi, Kenya - Seychelles President Wavel Ramkalawan declared a state of emergency on Thursday, ordering all citizens except essential workers ...

"Math doesn't add up": Vivek Ramaswamy accuses Nikki Haley of corruption, corporate connections

Tuscaloosa (Alabama) [US], December 7 (ANI): Tech entrepreneur and Republican presidential candidate Vivek Ramaswamy tore into opponent Nikki Haley, also ...